Satrangi Collection

Vikram Singh Naruka created the Satrangi Collection in October 2025, with a distinct focus on providing vivid and high-quality clothes for all family segments. The retail model is based on providing trend-driven apparel with frequent inventory updates rather than seasonal launches. Since its establishment, the company has positioned itself as a family-oriented fashion outlet with a heavy emphasis on children's and women's wear, with plans for future category expansion.

Children's Wear Collection and Age Coverage

The store's fundamental strength is its comprehensive A-to-Z kids' clothing line, which is aimed for children aged 0 to 14. The children's collection is divided into three categories: daily wear, comfort wear, and occasion-specific requirements.

• Western party attire
• Night outfits
• Everyday needs ideal for school, home, and casual trips

This broad age and use-case coverage enables parents to find Satrangi Collection for infants, toddlers, and growing children in a single retail location, avoiding the need for several store visits.

Women's Fashion Line and Design Focus

The Satrangi Collection also has a structured women's wear area with a handpicked selection of suits. The collection comprises both everyday wear options and premium hand-work designs intended at customers who value exquisite detailing and high fabric quality. The women's category is designed to meet both everyday needs and exceptional occasions, balancing price with design value. This dual focus allows for steady footfall from clients with various buying intentions.

Inventory Refresh Cycle, Trend Management

New collections are presented every 15 days to keep the store inventory updated with fashion trends. This frequent refresh cycle eliminates product stagnation and encourages repeat visits from clients looking for new styles. By keeping design-to-shelf timelines short, the company ensures that customers always have access to the most recent color palettes, patterns, and silhouettes in the kids' and women's categories.

Accessories and Coordinated Style Options

In addition to garments, the store sells a wide range of children's fashion accessories. These accessories have been chosen to compliment clothing lines and help buyers create complete and matched outfits. The availability of accessories with garments encourages bundled purchases and increases overall purchasing convenience, especially for occasion-based purchases.

Price Strategy, Discounts, and Sales Structure

The price strategy is intended to be competitive while preserving product quality. Customers enjoy daily discounts ranging from 5 to 10%, which encourages regular walk-in purchases. Seasonal discounts offer bigger discount ranges of 20 to 50 percent, encouraging volume sales during peak shopping seasons. This layered discount strategy blends consistent everyday revenue with high-turnover promotional periods.

Expansion Plans and Upcoming Categories

The Satrangi Collection has a clear growth strategy. A new collection is set to appear in January 2026, with the goal of broadening stylistic options within existing categories. Men's wear is set to arrive in the following months, transforming the outlet into a more comprehensive family fashion destination. This staggered expansion method enables controlled scalability while maintaining category concentration.

Exchange Policy and Customer Assurance

A simple exchange policy is accessible for defective products, as long as the original bill is presented. This policy increases client confidence while adhering to quality control norms. By limiting replacements to actual problems, the business assures fairness to both customers and operations.

Market Position and Retail Outlook

The Satrangi Collection is positioned as a trend-driven family fashion store with a strong focus on children's clothing, a developing women's segment, and upcoming men's collections. Frequent stock updates, controlled discounting, and planned category expansion help it achieve its goal of being a dependable, all-in-one fashion destination for modern families.

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